How Customer Engagement Scores Help Solar Companies Predict (and Prevent) Lost Sales
Track every interaction your potential solar customers make with your business—from website visits and email opens to consultation requests and quote downloads—then assign point values to each action based on its importance. A homeowner who downloads your solar savings calculator and attends a webinar signals stronger buying intent than someone who merely reads a blog post, and quantifying these behaviors creates your customer engagement score.
Calculate engagement scores by weighing recent activities more heavily than older ones, since a business owner who requested a commercial solar quote yesterday is far more likely to …
